Heckler is a boutique advertising agency
built for one purpose -
to get challenger brands the attention they deserve by taking it
from somone else.
How do we do that? By making the most entertaining, the funniest, and the most dangerous ideas
on the planet. Then we put those ideas out in the world in ways
that can’t be ignored, hijacking
the conversation and redefining
it around you.
“I’d rather entertain people and hope they learn something than educate people and hope they’re entertained.”
Walt Disney
At a time where media was limited to TV, radio, and Bazooka Joe comics, Walt Disney grasped what so many marketers today struggle to understand - you can’t talk to someone if they’re not paying attention.
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And in our world of infinite on-demand entertainment, the competition for that attention isn’t other ads. It’s not even other brands. It’s all the content on all the screens all of the time.
So if you really want people to stop, look and listen, entertainment needs to be your top priority. Lucky for you, we're experts in being captivating.
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As a new agency,
you might expect
usto be a rag-tag
team of underdogs.
You would be wrong. We’re actually grizzled, award-winning
industry vets.
Check out our past work from previous agencies.
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P R E V I O U S
APOLOGIZE
THE RAINBOW
Back in 2013, Skittles replaced Lime Skittles with Green Apple. That decision incited a massive customer complaint campaign that raged for nine straight years.
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In 2022, Skittles finally brought Lime back. But we knew that wouldn't be enough. We needed to make things right. So we apologized in the least corporate way we could think of...
Individually.
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Results
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21% sales increase of Original Packs​
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1000% increase in search
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5.6 million viewing minutes on Twitch
CAPITAN OBVIOUS
We reinvented Hotels.com with a campaign starring Captain Obvious, catapulting the brand from a often overlooked platform to the Obvious Choice when booking a hotel.
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Results
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44% increase in site traffic
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20% increase in bookings
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46% increase in efficiency
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13% increase new customers growth
KROGER
REBRANDING
Kroger is one of the oldest grocers in America. But by 2020 they had lost their relevance. So we gave them a makeover (more like a gut reno), updating their logo and developing a completely new look & feel. And most importantly, we created the Krojis - a cast of relatable animated characters that showed food shopping and deal hunting is anything but boring.
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Results
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35% increase in trips YoY​
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30% media effectiveness ​
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Krojis are now as recognizable for Kroger as the bullseye is to Target.